Registration is now open for the 2024 SUPERZOO pet retail trade show and conference. Produced by the World Pet Association (WPA), SUPERZOO is where professionals from every sector of the pet industry gather to discover the best new and unique pet products, engage in business-focused education and leverage networking opportunities to gain a competitive edge, officials for the organization said. SUPERZOO 2024 will take place Aug. 14-16, with education sessions starting on Aug. 13, at the Mandalay Bay Convention Center in Las Vegas. Currently, only general registration badges, which grant access to the SUPERZOO show floor, are available. Attendees will have the opportunity to enhance their experience by adding education seminars and grooming contests to their general registration badge on Feb. 21 at 9 a.m. PST.

Expanding on the achievements of SUPERZOO 2023—including a 10 percent surge in attendance—the 2024 event sets out to redefine the industry standard, officials said. Last year, a diverse gathering of more than 18,000 pet professionals from 84 countries and all 50 states converged. This year, SUPERZOO organizers anticipate another vibrant gathering of retailers, buyers and decision-makers eager to delve into what’s new in the industry and build meaningful relationships, officials noted.

“SUPERZOO is the hub where the pet industry comes together to conduct business, foster connections and stay ahead of trends,” said Mike Karsting, senior vice president of WPA. “Building on the success of 2023, this year’s event is poised to enhance the industry experience, reinforcing its status as the leading platform for shaping the future of pet retail through product exploration, education and networking.”

SUPERZOO’s New Product Showcase takes center stage, featuring the debut of more than one thousand products. The curated and expansive show floor provides an exclusive preview of items before they reach shelves, enabling attendees to stay ahead of market trends, officials reported. Additionally, attendees will have the opportunity to explore the newest innovators and entrepreneurs in the pet industry at the Emerging Brands section of the show floor. This dedicated space will highlight 80-plus exhibitors and revolutionary products that are influencing the evolution of the pet retail landscape.

 In addition to its product-focused experience, SUPERZOO provides a robust professional learning curriculum with more than 65 expert-led sessions, which cover key topics in pet retail and grooming. Each session offers practical insights, delivering valuable education for all participants to enhance sales and boost profitability. SUPERZOO offers live demos and free Show Floor Talks addressing subjects like business planning, retail consumer trends, data-driven decision-making, and effective profit processes and tactics.

The SUPERZOO experience extends beyond the show floor, offering a fun and energetic setting for networking and building invaluable connections within the pet industry. One of the highlights of the event is the highly anticipated SUPERZOO Beach Party, taking place at the Mandalay Bay Beach on Thursday, Aug. 15, officials said. It will provide attendees with a relaxed setting to connect, fostering camaraderie with music, a happy hour and hors d’oeuvres.

SUPERZOO also features grooming competitions with top pet styling professionals vying for prizes exceeding $35,000. Open to all experience levels, these contests include multiple divisions for each regular breed class, awards for categories like Best First-Time Competitor, Best International Competitor and Best Pet Stylist in Show, along with special contests like the Creative Styling Competition and Abstract Design Challenge.

With the show concluding on Friday, SUPERZOO opens the door to “bleisure” travel. Attendees can extend their stay through the weekend and immerse themselves in the entertainment and dining offerings of Las Vegas, ensuring the visit to SUPERZOO goes beyond business and creates lasting memories with an iconic backdrop, officials noted.

Karsting highlights one of the differentiating benefits of attending: “SUPERZOO is more than just a trade show and conference. It’s where business meets excitement. As industry leaders, emerging retailers and pet professionals gather from around the world, we’re not only here for business, but also for a lively mix of discussions, connections and partnerships. It’s a unique experience that goes beyond the traditional trade show format.”

For more information and to register, visit superzoo.org.