Grow. Innovate. Connect.

Thank You for an Incredible CONNECT 2026

Thank you to the retailers, groomers, distributors, manufacturers, service providers, and pet professionals who joined us March 4 and 5, 2026 at CONNECT in Niagara Falls.

Over two incredible days, the Canadian pet industry came together to share ideas, discover new products, attend education sessions, and build the relationships that continue to move our industry forward. From the busy show floor to the CONNECT Tool Box vendors and networking events, the energy and collaboration made this year’s event truly special.

CONNECT has always been built by pet professionals for pet professionals, and it is your participation, passion, and commitment to the industry that make the event what it is.

Thank you for being part of CONNECT. We look forward to seeing you again next year.

Connect:

A B2B pet trade event celebrating the Canadian pet industry hosted and created with a team that is 100% built with individuals and vendors from the Canadian Pet Industry.

Connect Lounge

Attendees and Exhibitors can enjoy all the amenities of the Connect Lounge. A spacious seating area with beverages, charging stations and plenty of seating area for impromptu meetings.

Education Stage

Connect brings 2 days of educational talks to attendees. Visitors will hear from Jennifer Murray, Jordan Milgrom, and financial advice through RBC, Moneris and ADP.

Fresh Food Showcase

A highlight of the show is Connect's Fresh Food Showcase featuring a variety of frozen and gently cooked products from many of the Connect Exhibitors. Thanks to Habco for the great looking freezer setup.

Connect Live

Thursday night features Connect Live at the NFCC with the Orange Man Band. The evening will kick off with $10,000 in cash giveaways to retailers and exhibitors.

Natural Balance   Now Made in Canada and fully bilingual packaging on top selling Limited Ingredient Recipes!

Natural Balance  Now Made in Canada and fully bilingual packaging on top selling Limited Ingredient Recipes!

November 12, 20253 min read


Cher détaillant,

Depuis 1989, Natural Balance Pet Foods® offre des aliments de première qualité pour les animaux et leurs propriétaires. Depuis 36 ans, nous nous concentrons sur la création d'aliments pour animaux de compagnie basés sur des principes scientifiques et des données nutritionnelles fiables. Nous sommes fiers d'offrir une gamme diversifiée d'aliments haut de gamme pour chiens et chats aux propriétaires d'animaux exigeants qui veulent le meilleur pour leurs compagnons.

Notre engagement comprend une garantie de satisfaction à 100 %, des produits innovateurs adaptés au circuit spécialisé et un dévouement à la sécurité grâce à notre programme « Nourrissez en toute confiance ». Pionniers des recettes à ingrédients limités, nous minimisons l'exposition aux ingrédients pour les animaux sensibles. Nos recettes sont recommandées parce qu'elles sont vraiment efficaces !

Il est important de noter que tous les produits Natural Balance sont recommandés par les vétérinaires.

Conscients de l'importance croissante accordée à l'achat local, nous nous engageons à faciliter vos achats et à vous offrir une expérience sereine. C'est pourquoi nous investissons au Canada en lançant des produits fabriqués au Canada et des recettes à ingrédients limités entièrement bilingues.

À compter de décembre 2025, nous expédierons six de vos recettes Natural Balance à ingrédients limités les plus vendues. Les précommandes seront disponibles dès novembre auprès de nos distributeurs partenaires exceptionnels, Pet Science et Pan Pacific.

Mais ce n'est pas tout ! En 2026, nous lancerons une campagne de communication nationale au Canada, incluant une initiative en français pour le Québec, afin d'accroître la notoriété de nos produits et d'attirer les consommateurs dans vos magasins.

Pour plus de détails et le plan de lancement, veuillez communiquer avec Cathy Bakhuis, Jennifer Burke ou moi-même. Vos directeurs de district chez Pet Science ou Pan Pacific sont également à votre disposition.

Merci de votre précieux partenariat !

Paul Ford, directeur des ventes Canada

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Dear Pet Specialty Retailer,

Since 1989, Natural Balance Pet Foods® has provided premium, high-quality pet food for pets and their owners. For 36 years, we have focused on creating pet food grounded in scientific principles and nutritional truths. We take pride in offering a diverse range of premium dog and cat foods for pet owners who demand the best for their companions.

Our commitment includes a 100% satisfaction guarantee, innovative products tailored for the pet specialty channel, and a dedication to safety through our Feed with Confidence program. As pioneers of Limited Ingredient Recipes, we minimize ingredient exposure for pets with sensitivities. Our recipes are recommended because they truly work!

Importantly, all Natural Balance products are Veterinarian recommended.

We understand the growing emphasis on buy-local purchasing, and we are committed to easing these concerns to create a stress-free shopping experience. That is why we are investing in Canada by launching Made in Canada and fully bilingual Limited Ingredient Recipes.

Beginning December 2025, we will ship six of your top-selling Natural Balance Limited Ingredient Recipes, with pre-booking available in November through our exceptional distributor partners, Pet Science & Pan Pacific.

But that is not all! In 2026, we will launch a Canadian National Communications Campaign, including a French language initiative for Quebec, to enhance awareness and drive consumers into your stores.

For further details and a launch plan, please contact Cathy Bakhuis, Jennifer Burke, or me. Your resolute District Managers at Pet Science or Pan Pacific are also available to assist you.

Thank you for being a valued partner!

Paul Ford

Canada Sales Director

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